September 30, 2023
Illustration by way of 99designs

“We’re asking our staff members to be snipers, rally automobile drivers, CrossFit athletes, butchers. The individuals now we have on our groups simply have these extraordinary talent units. It’s the funnest factor to observe a man in his first week.”

— Jake Muise

Jake Muise (@mauinuivenison) is CEO at Maui Nui Venison, an organization he co-founded in 2017 that works to steadiness invasive axis deer populations on the island of Maui, channeling that administration into unimaginable nutrient-dense meals. Maui Nui was chosen for Quick Firm’s “Prime 10 Most Revolutionary Firms in Agriculture of 2023,” and its venison has been served in eating places throughout the nation, together with Alinea, The French Laundry, and Saison. Previous to Maui Nui, Jake was govt director of the Axis Deer Institute for 12 years, a part of a two-decades-long mission centered on axis deer and their long-term administration in Hawai’i.

Please get pleasure from!

Hearken to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, Google Podcasts, Stitcher, Amazon Musicor in your favourite podcast platform. Watch the interview on YouTube here.

Dropped at you by Shopify world commerce platform offering instruments to begin, develop, market, and handle a retail enterprise; Eight Sleep’s Pod Cover sleeping resolution for dynamic cooling and heating; and AG1 all-in-one dietary complement.

The transcript of this episode might be discovered right here. Transcripts of all episodes might be discovered right here.

#678: Jake Muise — The Relentless Pursuit of Innovation, High quality, and Which means

This episode is dropped at you by Eight Sleep! Eight Sleep’s Pod Cover is the best and quickest technique to sleep on the good temperature. It pairs dynamic cooling and heating with biometric monitoring to supply probably the most superior (and user-friendly) resolution in the marketplace. Merely add the Pod Cover to your present mattress and begin sleeping as cool as 55°F or as scorching as 110°F. It additionally splits your mattress in half, so your associate can select a very completely different temperature.

Go to and save $250 on the Eight Sleep Pod Cowl. Eight Sleep presently ships inside the USA, Canada, the UK, choose nations within the EU, and Australia.

This episode is dropped at you by ShopifyShopify is considered one of my favourite platforms and considered one of my favourite corporations. Shopify is designed for anybody to promote wherever, giving entrepreneurs the assets as soon as reserved for giant enterprise. Very quickly flat, you’ll be able to have a great-looking on-line retailer that brings your concepts to life, and you may have the instruments to handle your day-to-day and drive gross sales. No coding or design expertise required.

Go to to enroll in a one-dollar-per-month trial interval. It’s a terrific deal for a terrific service, so I encourage you to test it out. Take your corporation to the subsequent degree right now by visiting

This episode is dropped at you by AG1! I get requested on a regular basis, “Should you may use just one complement, what would it not be?” My reply is often AG1, my all-in-one dietary insurance coverage. I really helpful it in The 4-Hour Physique in 2010 and didn’t receives a commission to take action. I do my finest with nutrient-dense meals, in fact, however AG1 additional covers my bases with nutritional vitamins, minerals, and whole-food-sourced micronutrients that assist intestine well being and the immune system. 

Proper now, you’ll get their Vitamin D Liquid System free together with your first subscription buy—a significant nutrient for a robust immune system and powerful bones. Go to to say this particular supply right now and obtain the free Vitamin D Liquid System (and 5 free AG1 journey packs) together with your first subscription buy! That’s as much as a one-year provide of Vitamin D as added worth whenever you strive their scrumptious and complete all-in-one day by day greens product.

Wish to hear an episode with another person who hunts with a mindset of conservation? Hearken to my interview with MeatEater‘s Steven Rinella, through which we focus on how he bought me to beat a lifetime of damaging affiliation with searching and hunters, why a decline in searching and fishing license gross sales in the USA is worrisome, the function of hunters in making certain prey species stay plentiful, the issue with conservation efforts that grow to be overly politicized, suggestions for reconnecting with nature, and far more.

#470: Steven Rinella on Looking (and Why You Ought to Care), Reconnecting with Nature, Favourite Journeys, and Extra

What was your favourite quote or lesson from this episode? Please let me know in the comments.



Maui Nui Venison | Twitter | Facebook | Instagram


  • [06:05] Lava cowboys.
  • [14:00] What does Maui Nui imply?
  • [15:07] A Hawai’i historical past primer.
  • [22:26] The issue with (and scrumptious resolution to) axis deer in Hawai’i.
  • [30:18] The three-year hunt that grew to become the Maui Nui springboard.
  • [43:54] The life-changing energy of volleyball and free pizza.
  • [52:18] Seven on, seven off.
  • [57:01] Processes, metrics, and moon-fluence.
  • [1:00:41] Surpassing USDA laws — within the wild.
  • [1:07:59] A typical evening of harvesting.
  • [1:15:09] The common-or-garden, hungry, and good technique to construct a world-class staff.
  • [1:21:46] Suggestions that separates the As and Bs from the Cs.
  • [1:30:21] Assigned and really helpful studying.
  • [1:35:01] Nutrient density.
  • [1:46:10] Clawback allowances.
  • [1:49:20] Secret Pinterest boards.
  • [1:52:59] The previous girl on the sofa recreation.
  • [1:57:06] Tug of battle.
  • [1:59:57] Can the enterprise sustainably scale up with out promoting out?
  • [2:03:57] Jake’s billboard.
  • [2:06:00] Parting ideas.


“We’re asking our staff members to be snipers, rally automobile drivers, CrossFit athletes, butchers. The individuals now we have on our groups simply have these extraordinary talent units. It’s the funnest factor to observe a man in his first week.”
— Jake Muise

“We now have to select up each single considered one of these animals and carry them on our backs since you’re not allowed to tug them. You’ll be able to both introduce contaminants and/or bruise the meat. And it’s really considered one of my favourite components of the evening, as it’s the exact opposite of the remainder of the meat business. After you’ve killed this animal for meals, you’re carrying this animal in your again into its subsequent stage of life with the meals. And there’s a person reference to every considered one of these animals. And it’s one thing that each man on our staff actually takes pleasure in—having the ability to decide up these large, 250-pound animals throughout razor sharp lava.”
— Jake Muise

“At Maui Nui … we discover the steadiness that’s finest for all of our communities—ecosystem communities, meals system communities, our human communities, nearshore fisheries.”
— Jake Muise

“Youngsters are your best pleasure, and they’ll frustrate you greater than anyone on the planet can.”
— Jake Muise


The Tim Ferriss Present is one of the most well-liked podcasts on this planet with greater than 900 million downloads. It has been chosen for “Better of Apple Podcasts” 3 times, it’s typically the #1 interview podcast throughout all of Apple Podcasts, and it has been ranked #1 out of 400,000+ podcasts on many events. To hearken to any of the previous episodes without spending a dime, try this web page.