September 23, 2023
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“M. Scott Peck wrote a guide which begins, ‘Life is troublesome.’ This is among the nice issues about life. When you perceive this, you’ll be able to transcend it, since you anticipate that issues are going to be troublesome, and you’ll take pleasure in overcoming difficulties. However for those who count on there are going to be no difficulties, clearly you will be disillusioned.”

— Richard Koch

Richard Koch (@RichardKoch8020) is an entrepreneur, investor, former technique advisor, and author of several books on enterprise and concepts, together with 4 on methods to apply the 80/20 precept in all walks of life.

His investments have grown at 22 p.c compounded yearly over 37 years and have included Filofax, Plymouth Gin, Belgo, Betfair, FanDuel, and Auto1. He has labored for Boston Consulting Group and was a accomplice at Bain & Co. earlier than becoming a member of Jim Lawrence and Iain Evans to begin LEK, which expanded from three to 350 professionals in the course of the six years Richard was there.

In 1997, Richard’s guide The 80/20 Principle reinterpreted the Pareto Rule—which states that almost all outcomes come from a small minority of causes—and prolonged it past its well-known utility in enterprise into private life, happiness, and success. The guide, rewritten in 2022, has offered greater than one million copies, been translated into roughly 40 languages, and has change into a enterprise traditional. It was named by GQ as one of many high 25 enterprise books of all time. Richard’s newest guide is Unreasonable Success and How to Achieve It

He has two upcoming books: 80/20 Beliefs, which identifies the only a few beliefs in our lives that strongly affect what we do, and, subsequently, the outcomes we get, and 80/20 Each day, a set of 365 quick day by day readings utilizing the 80/20 philosophy to attain the great life.

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#680: Richard Koch — Revisiting the 80/20 Precept, The Energy of Optimistic Journaling, Finding out Historical past to Enhance Investing, and The Grand Beliefs of Winners (Plus: The Poisonous Beliefs of Losers)

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Need to hear the final time Richard Koch was on the present? Pay attention right here to our dialog by which we mentioned investing for the mathematically challenged, Oxford Bodleian Library secrets and techniques, writing The 80/20 Precept, optimizing happiness, totally different journaling types, 9 landmarks of profitable individuals, Nelson Mandela’s distinctive instinct, and way more.

#466: Richard Koch on Mastering the 80/20 Precept, Reaching Unreasonable Success, and the Artwork of Playing

What was your favourite quote or lesson from this episode? Please let me know in the comments.



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  • [06:18] What3Words.
  • [12:59] Upbeat fish pond reflections.
  • [15:04] Journaling towards optimistic funding.
  • [17:14] Betfair vs. bookmakers.
  • [27:42] How historical past ties in with funding technique.
  • [33:47] Assigning chances.
  • [36:56] The cows, the celebs, and the query marks.
  • [45:41] 80/20 happiness.
  • [57:36] A qué será, será quandary.
  • [1:06:48] Poisonous beliefs and horrible templates.
  • [1:11:24] A gathering with Invoice Bain.
  • [1:14:41] Attraction college.
  • [1:15:08] Why Bain & Firm was a greater match than BCG had been.
  • [1:17:34] The system.
  • [1:25:04] Figuring out one’s personal poisonous beliefs.
  • [1:35:04] Opposites to poisonous beliefs.
  • [1:41:53] Churchill’s useful delusion.
  • [1:47:46] The formation of grand beliefs.
  • [1:51:06] How grand beliefs can change into poisonous.
  • [1:53:37] Sample interruption.
  • [1:56:08] The Oxford Expertise for 99/1 individuals.
  • [2:09:04] A bespoke request for hands-on artwork.
  • [2:11:33] Helpful magnificence.
  • [2:18:55] Parting ideas.


“The 80/20 precept runs … by way of the entire of my considering. So, when it comes to my very own success or cash but additionally issues like happiness, I’m attempting to assume, ‘What are the few issues that I must do as a way to attain what I would like?’”
— Richard Koch

“I am going round asking individuals, ‘Who’re your finest 5 buddies on the planet?’ And other people provide you with an inventory. After which I say, ‘Who’re the 5 individuals that you just spend probably the most time with?’ And fairly often, the lists are fully totally different. And that tells you that that particular person, they is perhaps completely happy, however they’re actually going towards the grain.”
— Richard Koch

“M. Scott Peck wrote a guide which begins, ‘Life is troublesome.’ This is among the nice issues about life. When you perceive this, you’ll be able to transcend it, since you anticipate that issues are going to be troublesome and you’ll take pleasure in overcoming difficulties. However for those who count on there are going to be no difficulties, clearly you will be disillusioned.”
— Richard Koch

“Delusions will be very useful typically.”
— Richard Koch

“Happiness might be the least egocentric factor you can pursue, as a result of for those who’re completely happy, you’re going to make a whole lot of different individuals completely happy as nicely. When you’re depressing, you’re going to make different individuals depressing.”
— Richard Koch


The Tim Ferriss Present is one of the most well-liked podcasts on the planet with greater than 900 million downloads. It has been chosen for “Better of Apple Podcasts” thrice, it’s usually the #1 interview podcast throughout all of Apple Podcasts, and it has been ranked #1 out of 400,000+ podcasts on many events. To hearken to any of the previous episodes totally free, take a look at this web page.